Content strategy that gets results
PubLoft takes the lead on developing a topic-driven content strategy, proven to drive up both the number and quality of leads you get from your content.
We build cluster strategy into every plan because it’s the best way to generate the leads and conversions you’re after. If you’ve got your own marketing strategy already, we adapt and circle back regularly to keep our strategies aligned.
Minimal time commitment from you
We work best with customers who are invested in our work. Since we’re fully functional without you, it’s tempting to let us run on autopilot! However, syncing regularly helps us stay in tune with your business and customers.
We ask that you be responsive to our requests for subject matter expertise and feedback, to make sure our content is hitting the mark every time.
Blog content writing services
Our topic research and post outlining informs the writers and editors creating content for your blog. Each post is SEO-driven, targeting top industry keywords with 1,000–1,200 words of linguistic prowess.
As we identify and write great content, you’ll have a chance keep an eye on our production progress every step of the way in your custom PubLoft Portal. After two rounds of hawklike review, your blog posts are delivered to your inbox hot off the PubLoft Press every Monday morning, fully formatted with relevant internal links, external links to credible non-competitive sources, a meta description, a recommended URL, and beautiful, royalty-free images.
Search engine optimization & beyond
On top of our content writing services, we also drive traffic to your website with the help of on-site SEO improvements that address Google’s top ranking factors. That means actively improving your site’s HTML structure, addressing issues like duplicate title tags and meta descriptions on specific web pages, and adding relevant alt text to your images.
We also offer off-site SEO boosting, including disavowing toxic backlinks and syndicating your content through top publications in your industry! This is the other, equally important half of search engine optimization: showing Google that your website is worthy of being found.
We report on organic search rankings directly in your portal, to share what’s working and inform our ongoing strategy. You’ll see exactly how each piece of content is ranking for many keywords, along with the impressions and clicks each one receives.
Of course, things take time—especially organic search ranking. We’ll inform you when results become meaningful, so you can see how great our strategists are at their job!
Resources from the blog
Duplicate content is a major mistake—unless you use canonical tags properly. Learn how they work, why they’re key to SEO, and how to use them!READ MORE
Leveraging a wider sphere is key to successful thought leadership. It extends far beyond your immediate, core business offering.READ MORE
In the eyes of many, a blog is just a butterknife—useful in some situations. In reality, your blog is a Swiss Army knife ready for action. Find out how.READ MORE