How it works:

keyword list showing top ranked keywords by search volume and difficulty

Everybody gets content marketing strategy

Unlike other content providers, PubLoft puts together geniune content marketing strategy using HubSpot’s cluster method—and we do it for every single one of our customers who wants it, no matter how much you pay.

Be super involved, or be totally hands-off

We offer built-in strategy to all our customers because it’s the only way we can get the results you want. If you’ve got your own marketing strategy to bring to the table, that’s even better! We’ll approach it together and circle back regularly to keep our strategies aligned.

Throughout the process, we welcome your topic ideas, subject matter experitise—in fact, for more technical industries, we require some involvement in order to make sure our content is hitting the mark every time. Any feedback you provide will be taken into account for future

publoft branded blog post actively being edited by writers and editors

Blog content writing services

Our topic research and post outlining informs the writers and editors creating content for your blog. Each post is SEO-driven, targeting top industry keywords with 1,000–1,200 words of linguistic prowess.

As we identify and write great content, you’ll have a chance keep an eye on our production progress every step of the way in your custom PubLoft Portal. After two rounds of hawklike review, your blog posts are delivered to your inbox hot off the PubLoft Press every Monday morning, fully formatted with relevant internal links, external links to credible non-competitive sources, a meta description, a recommended URL, and beautiful, royalty-free images.

publoft branded search engine results page showing backlinking strategies blog post

Search engine optimization & beyond

On top of our content writing services, we also drive traffic to your website with the help of on-site SEO improvements that address Google’s top ranking factors. That means actively improving your site’s HTML structure, addressing issues like duplicate title tags and meta descriptions on specific web pages, and adding relevant alt text to your images.

We also offer off-site SEO boosting, including disavowing toxic backlinks and syndicating your content through top publications in your industry! This is the other, equally important half of search engine optimization: showing Google that your website is worthy of being found.

publoft branded search engine results page showing backlinking strategies blog post


We report on organic search rankings directly in your portal, to share what’s working and inform our ongoing strategy.

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Resources from the blog

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How to cross-post content without being penalized by Google

Duplicate content is a major mistake—unless you use canonical tags properly. Learn how they work, why they’re key to SEO, and how to use them!

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Why you should build thought leadership BEYOND your core business offering

Leveraging a wider sphere is key to successful thought leadership. It extends far beyond your immediate, core business offering.

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Your blog is a Swiss Army knife: 14 uses for quality blog content

In the eyes of many, a blog is just a butterknife—useful in some situations. In reality, your blog is a Swiss Army knife ready for action. Find out how.