PubLoft partners with freelance content marketers whose portfolio shows proven and obvious:
🤔 Critical thinking skills
Exceptional writing is fundamentally rooted in exceptional thinking. No matter how rich your vocabulary, or how accurate your grammatical prowess, it’s all for naught if the underlying meaning is empty.
👌 Ability to write clearly and concisely
We value conciseness over word count. While we do set general length guidelines, we reject work that is fluffy and overly complex in its wording.
🔎 Ability to research and report correctly on a topic
Being factually correct is important, and so is proper citation and linking. We set minimum source requirements not because we want to stuff our content with backlinks, but because we want to provide our customers’ readers with an effortless learning experience.
Clients expect you to:
✅ Leverage relevant keywords to maximize search engine visibility.
✅ Have a passion for producing engaging written content.
✅ Structure content in ways that are easy to read and scan.
✅ Carefully proofread and edit your own content for clarity.
✅ Use research to back up the credibility of your work.
✅ Be able to come up with fresh content ideas.
✅ Know when to follow outlines and requirements, and when to challenge them.
✅ Work closely with editors & strategists to refine your work.