First, clarify your marketing goals and build out a powerful educational marketing strategy using these industry-standard methods:
Content SEO audit
A complete audit of your existing content, unearthing opportunities to improve your content’s relevance to search terms, and keywords/search rankings.
Core topic cluster strategy
Brainstorming all possible topics you could publish on, organized into meaningful categories that will turn into pillar content pages over time.
Organic competition analysis
A 30,000-foot view of your top 30 organic search competitors—the websites ranking where you want to be—and a report on how they’re ranking so well.
Professional-grade keyword data indicating the top-priority opportunities to rank quickly and impactfully.
Finding the most impactful publications to reach out to for guest posting, cross-publishing, and link building opportunities.
Content conversion audit
A deep dive on your lowest-converting pages, and heatmap report to identify opportunities to increase readership and time on page.